Starter
$5K–$10K
Great for local awareness
Budget Tiers (Monthly)
Growth
$10K–$25K
More reach & frequency
Regional
$15K–$50K+
Broader markets, greater impact
National
$50K+
Multi-market campaigns
Market Insights
Digital Billboard Locations
153
Weekly reach
2.7M+
Major Roads and Highways
348+
Adult audience
74%
Market Detail
Planning-oriented state, inventory, and corridor signals.
A screen is an individual digital billboard display where your campaign can appear as part of the selected location coverage.
Inventory overview
Explore 250+ digital screens across Minnesota, with options serving Twin Cities commuter routes, major highway approaches, and regional markets. Search available digital billboard locations directly on the page to compare geography, visibility, pricing, and campaign possibilities before choosing a market.
Pricing factors
Minnesota billboard prices typically rise with traffic volume, location demand, screen availability, and campaign timing. Minneapolis and Saint Paul command particular attention because of dense Twin Cities commuter movement, while I-35W, I-35E, I-94, I-494, and high-volume suburban routes can carry stronger demand. Bloomington-area placements can also benefit from airport, retail, and commuter traffic. Rochester has a distinct healthcare-driven regional audience. Premium digital screens, peak campaign periods, and scarce placements can cost more, so compare available locations and pricing for the exact market and dates you need.
What is included
BillboardMax helps you search digital billboard locations, compare markets and corridors, review planning-level pricing, and build a campaign quote before committing. The team can provide location guidance, coordinate vendors, help prepare billboard-ready creative, manage launch steps, and provide online campaign tracking after launch.
Advertiser categories
Healthcare and specialty clinics can focus on Twin Cities and Rochester audiences, while legal, financial, education, and auto advertisers can use high-volume commuter routes to build local visibility. QSR and retail groups can match digital screens to store trade areas and drive-time traffic. Tourism and hospitality campaigns can extend toward Duluth and regional travel corridors. High-ticket home services and multi-location service businesses can target defined service areas around suburban routes. Other advertiser types can also fit when the metro, corridor, audience, and campaign goal align.
Top Market Concentration
- Minneapolis 20
- Saint Cloud 11
- White Bear Lake 7
Billboard Corridors
Compare Minnesota’s major commuter and highway corridors below, then search available digital screens directly on the page to evaluate locations, pricing, and market coverage for your campaign.
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I-35W Minneapolis
Major metro commuter spine with a MnDOT segment reaching 163,413 AADT.
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I-35E Saint Paul
Core eastern Twin Cities route with a documented 160,000-AADT segment.
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I-94 Twin Cities
Key east-west metro connection with heavy peak-period congestion and regional movement.
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MN 100
High-volume western metro artery offering premium suburban commuter visibility near Minneapolis.
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US 169 West Metro
Important suburban route with an official segment reaching 84,000 AADT.
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US 212 Southwest Metro
Eden Prairie-area commuter artery with an official segment reaching 88,000 AADT.
Premium Audience Signals
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Commuter reach
Highway digital boards align with weekday AM/PM commuter flows across major Minnesota metros.
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Interstate travel
Long-view digital faces along interstate corridors help cover drive markets between cities.
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Planning approach
Combine ZIP search with statewide browse to balance precision targeting and market breadth.
FAQ
Where are digital billboards available in Minnesota?
Search available locations directly on the page across Minnesota markets and highway corridors, including Twin Cities and regional options.
How much do Minnesota digital billboards cost?
Billboard prices vary by screen, traffic, market, timing, and demand. Minnesota highway placements are reported at $5,100–$10,500 per four weeks; request pricing for current options.
Can I target digital billboards in Minneapolis?
Yes. Search Minneapolis digital screens by location and corridor, then compare available options and campaign pricing.
Which Minnesota highways are strongest for advertising?
I-35W, I-35E, I-94, I-494, MN 100, and other major Twin Cities routes can offer strong commuter visibility. MnDOT reports particularly high traffic on I-35W and I-35E segments.
What businesses are a good billboard fit?
Healthcare, legal, auto, education, finance, QSR, retail, and high-value local services can fit well when audience and corridor align.
Can BillboardMax help design my billboard creative?
Yes. BillboardMax provides creative preparation help. See the creative requirements and instructions for digital billboard artwork.
How quickly can a digital campaign launch?
Timing depends on screen availability, creative approval, payment, and vendor approval. BillboardMax coordinates the managed launch process.
Can I advertise around Saint Paul?
Yes. Search available locations around Saint Paul and compare digital billboard cost across relevant commuter routes.
Can I target Rochester or Bloomington?
Yes. Both can be planned as distinct markets. Search available locations to compare screens, geography, and current pricing.
Does BillboardMax sell static Minnesota billboards?
No. BillboardMax specializes in digital billboard and DOOH campaigns. Major OOH operators may also sell static inventory separately; BillboardMax focuses on digital.
Estimates use planning CPM tiers for digital highway billboards. Final pricing depends on markets, dates, and availability.
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