Effective Date: January 31, 2025 · Last Updated: January 31, 2025
This Privacy Policy describes how the Operator (“BillboardMax,” “Operator,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information when you (“User,” “you,” or “your”) access or use the website located at http://billboardmax.com/ (“Site”), including all informational pages, landing pages, and interactive features.
By accessing or using the Site, you consent to the collection, use, and disclosure of your personal information in accordance with this Privacy Policy and as permitted by applicable law. If you do not agree with our practices, please do not use the Site.
1 Information We Collect
We may collect the following categories of personal and technical information from users of the Site:
- Contact Information: Name, email address, telephone number, company name, and other information you provide via contact forms, meeting booking tools, or direct correspondence.
- Business Information: Job title, company affiliation, geographic location, and details about your business interests or campaign inquiries.
- Device & Technical Information: IP address, device type, operating system, browser type, referring website, access times, and other technical identifiers collected automatically through cookies and tracking technologies.
- Usage Data: Pages visited, features used, search queries, interactions with the Site, clickstream data, and other analytics information.
- Communications: Records of your communications with the Operator, including support requests, feedback, and any information you voluntarily provide.
- Other Data: Any additional information you choose to provide in free-form fields or during interactions with our services.
We do not request or knowingly collect Social Security numbers, driver’s license numbers, credit card numbers, health or biometric data, or other sensitive personal information as defined by U.S. law.
2 How We Collect Information
We collect information from you in the following ways:
- When you fill out and submit forms on the Site (e.g., contact forms, meeting requests, support requests);
- When you communicate with us by email or through other contact channels;
- Automatically, when you use or interact with the Site through cookies, pixels, web beacons, log files, and similar tracking technologies;
- From third-party platforms and service providers that support our Site (see below);
- From publicly available sources, as permitted by law.
3 Use of Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience, analyze site usage, and deliver relevant advertising and analytics. These technologies may be set by us or by our third-party service providers, including but not limited to:
- Google Analytics
- Facebook Pixel
- Criteo
- Microsoft Clarity
- LinkedIn Insight Tag
- Hotjar
- Other leading analytics and advertising platforms
You may control the use of cookies through your browser settings. Note that disabling cookies may affect the functionality of certain Site features.
Referral & Marketing Attribution
When you arrive on the Site, we may automatically record marketing attribution data so we can measure which campaigns, partners, and channels are working. Specifically, we capture:
- Campaign parameters from the inbound link (
utm_source,utm_medium,utm_campaign,utm_term,utm_content); - Partner identifiers when present in the URL (agency id, affiliate id, click id, and postback id);
- Referrer URL, landing page, approximate device class (desktop / mobile / tablet), browser, operating system, screen size, viewport, language, and timezone;
- IP address (used for fraud prevention and approximate geolocation only) and a bot/crawler signal where we can detect one.
This information is stored in two cookies on your browser — a first-touch cookie (kept up to one year) that preserves the campaign that originally brought you to us, and a last-touch cookie (kept up to thirty days) that records your most recent visit. The cookies are signed so they cannot be tampered with, and the same data is attached to forms you voluntarily submit (e.g., planner leads, partner-agency applications) and to meeting requests scheduled through our Calendly integration, so our team can credit the right campaign or partner for the contact. You can clear this attribution at any time by clearing cookies in your browser.
4 How We Use Your Information
The Operator may use the information collected for the following purposes:
- To provide, operate, and maintain the Site and its features;
- To communicate with you regarding your inquiries, support requests, campaign submissions, or other interactions;
- To process and fulfill campaign requests, orders, or other transactions initiated by you;
- To analyze usage trends, measure site performance, and improve our products, services, and user experience;
- To deliver and measure the effectiveness of advertising, promotions, and retargeting, including on third-party platforms;
- To attribute leads, conversions, and partner referrals back to the marketing campaigns, agencies, or affiliates that originated them — including by attaching the campaign and partner identifiers described in Section 3 to submitted forms, scheduled meetings, and internal sales records;
- To prevent, detect, and address technical or security issues, fraud, and other prohibited activities;
- To comply with applicable legal obligations, regulations, and law enforcement requests;
- To enforce our Terms of Service and Service Agreement;
- For any other business purpose with your consent or as otherwise permitted by law.
We may also use your contact information to send you occasional updates about new features, service changes, or promotions. You may opt out of marketing communications at any time by following the unsubscribe instructions included in such messages or by contacting us directly.
6 Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with legal requirements, resolve disputes, enforce our agreements, or for legitimate business purposes.
The retention period may vary depending on the nature of the information and the purpose for which it was collected.
We will delete or anonymize personal data when it is no longer required by law or our legitimate business interests.
Users may request the deletion of their personal information by sending an email to [email protected]. The Operator will review and, if required by applicable law, comply with such requests within a reasonable period.
7 No Sale of Personal Information
The Operator does not sell, rent, or lease your personal information to unrelated third parties for their independent commercial purposes. However, we may share or transfer data as permitted by law, including to our service providers, affiliates, partners, or in connection with a business transaction, always subject to appropriate confidentiality and legal safeguards.
8 Third-Party Links
The Site may contain links to third-party websites or services. The Operator is not responsible for the privacy practices or content of such external resources.
9 Children’s Privacy
The Site is not directed to individuals under the age of 18. The Operator does not knowingly collect personal information from children under 18. If you believe a child has provided personal data, please contact us, and we will promptly delete such information.
10 Limitation of Liability
To the maximum extent permitted by law, the Operator disclaims all liability for any damages, losses, or claims arising out of or related to the use, disclosure, or unauthorized access to personal information provided through the Site.
11 “As-Is” Basis
All services, content, and data handling are provided on an “as-is” and “as-available” basis, without warranties of any kind, express or implied.
12 U.S. Jurisdiction
This Privacy Policy is governed by the laws of the State of Florida, and any disputes shall be resolved in the courts of Broward County, Florida.
Questions? Contact [email protected] or see our Terms of Service.