More Event Visibility
Reach attendees, exhibitors, sponsors, and local business audiences across key highways, commuter routes, airport corridors, and convention markets.
Event & Conference Partnerships
Turn Your Event Into a Bigger Market Presence
BillboardMax partners with qualified conferences, expos, trade associations, and business events to build highway digital billboard visibility around the markets, routes, and audiences that matter.
Promote your event, create additional value for sponsors and exhibitors, and earn 5% on qualified advertiser campaigns you refer.
Nationwide planning
Creative support
Managed execution
Campaign tracking
Partner advantage
Visibility for the event. Revenue for the organizer.
5%
Referral opportunity
- Promote the event across relevant highways, commuter routes, airports, and convention markets.
- Give sponsors and exhibitors access to managed nationwide DOOH campaign opportunities.
- Create a continuing referral opportunity without managing the advertiser campaign yourself.
Nationwide
Highway digital billboard campaign planning across the U.S.
5% Referral Share
Available on qualified first and repeat advertiser campaigns.
Managed Execution
Planning, creative support, vendor coordination, and launch.
Clear Structure
Defined benefits, direct communication, and concise terms.
Why BillboardMax
Nationwide Scale. Local-Market Precision. One Managed Partner.
BillboardMax is a managed nationwide digital out-of-home marketplace built to help advertisers plan, launch, and track premium highway digital billboard campaigns across the United States.
Choose from 13,600+ digital screens across all 50 states, then build visibility around the exact cities, highways, commuter routes, airports, and convention markets that matter to your event.
BillboardMax combines multi-vendor inventory, market insights, campaign quote planning, creative support, managed execution, and online delivery tracking in one workflow. Coverage extends nationwide, with the strongest density in major highway, commuter, and urban markets.
- Access 13,600+ digital screens across all 50 states through one managed campaign process.
- Plan by city, ZIP code, radius, highway corridor, coverage zone, or custom market area.
- Review billboard locations, pricing, reach, impressions, and campaign scenarios before launch.
- Launch with creative support, vendor coordination, and online billboard-level campaign tracking.
Immediate partner benefits
More Visibility, More Sponsor Value, Less Operational Work
BillboardMax structures the billboard side of the partnership so the organizer can focus on the event, its audience, and its commercial relationships.
More Sponsor Value
Give sponsors and exhibitors access to a managed highway digital billboard campaign option through BillboardMax.
New Revenue Potential
Earn 5% on qualified first and repeat advertiser campaigns generated through the referral relationship.
One Managed Partner
BillboardMax helps coordinate planning, market selection, creative preparation, media execution, and post-launch campaign tracking.
A simple workflow
A Structured Partnership Without a Complicated Process
There is no long application form. Start with the event details and current partnership opportunities. BillboardMax will review the fit and recommend a practical structure.
Share the Event
Send the event name, dates, location, audience profile, expected attendance, and current sponsorship or partnership opportunities.
We Structure the Partnership
BillboardMax reviews the event, audience, market, timing, inventory, and available partner benefits to recommend the right structure.
Promote, Connect, and Earn
BillboardMax manages the approved campaign components. The event partner receives the agreed support and can introduce qualified advertisers.
A clear exchange
Defined Contributions, Practical Benefits, Mutual Commercial Value
Every approved partnership is structured around the event, the available opportunities, and the expected value for both organizations. Not every partnership requires every item.
What the event partner may receive
Highway Visibility Supported by a Managed DOOH Team
- Event market and corridor planning
- Digital billboard inventory review
- Campaign pricing and media-plan development
- Highway and commuter-route recommendations
- Airport and convention-market coverage planning
- Billboard-ready creative support
- Managed vendor coordination
- Digital billboard media allocation
- Campaign setup and launch management
- Online campaign tracking and reporting
- 5% referral commission potential
What BillboardMax may receive
Relevant Visibility, Access, and Partnership Recognition
- Official Event Visibility Partner designation
- Official Highway Digital Billboard Partner designation
- BillboardMax logo and website link
- Event website, app, or partner-directory inclusion
- Email, newsletter, or social media visibility
- Event passes or meeting access
- Booth, meeting table, or hosted meeting opportunity
- Introductions to relevant sponsors and exhibitors
- Privacy-compliant lead capture opportunities
- Permission to announce and promote the partnership
- Confirmation of completed partner benefits
The final partnership structure is based on event fit, audience quality, location, timing, available inventory, and the value created for both parties.
5%
of qualified gross campaign spend
Available on eligible first and repeat campaigns while the referral relationship and advertiser attribution remain active.
Referral revenue
Help Sponsors Advertise Beyond the Event
Sponsors and exhibitors often need visibility before, during, and after a conference. BillboardMax can help qualified advertisers plan campaigns around the event market and continue into local, regional, or nationwide advertiser campaigns.
- The event partner introduces the advertiser or commercial opportunity.
- BillboardMax works directly with the advertiser on campaign planning and execution.
- The organizer does not need to manage inventory, creative approvals, vendors, launch, or reporting.
- Eligible repeat campaigns can continue generating partner revenue.
Partner introduction
BillboardMax planning
Managed launch
Partner commission
Why BillboardMax
One Workflow From Market Planning to Campaign Tracking
BillboardMax helps advertisers plan and launch premium highway digital billboard campaigns across the United States.
Advertisers can explore markets, review digital billboard locations, build campaign scenarios, review pricing, reach, and impressions, and move into a managed campaign launch.
BillboardMax can support:
- Local event campaigns
- Regional conference promotion
- Multi-city event series
- National association campaigns
- Sponsor and exhibitor campaigns
- Airport and convention traffic
- Highway and commuter visibility
- Post-event advertiser campaigns
The event organizer provides the relationship and event opportunity. BillboardMax manages the billboard planning and execution.
Ideal partners
Built for Business Events With Commercially Valuable Audiences
The program is designed for professional events that bring together decision-makers, established advertisers, sponsors, exhibitors, agencies, owners, and industry leaders.
Strong partner formats
Smaller events may also qualify when they bring together a concentrated group of executives, owners, investors, agency leaders, or high-value industry decision-makers.
Strong qualification signals
- Approximately 1,000 or more attendees
- A meaningful concentration of business decision-makers
- Established sponsors or exhibitors
- A clear professional audience
- A relevant event market or travel corridor
- Defined partnership opportunities
- At least 30 days before campaign activation is needed
Events we are especially interested in supporting
Flexible partnership structures
Choose the Structure That Fits the Opportunity
BillboardMax can structure the relationship around event promotion, advertiser referrals, or a broader strategic collaboration.
Event Visibility Partnership
BillboardMax supports event promotion through an approved combination of planning, creative support, managed campaign services, and digital billboard media. The event provides agreed sponsorship, promotional, access, or visibility benefits.
Referral Partnership
The event or organization introduces qualified advertisers to BillboardMax. The partner can earn 5% on eligible first and repeat campaigns generated through the referral relationship.
Strategic Event Partnership
A combined structure for high-value conferences, expos, associations, and event series. This may include event campaign support, media allocation, official partner status, sponsor activations, exhibitor introductions, and continuing referral compensation.
Partnership details
Clear Terms Without Unnecessary Complexity
These details help both organizations understand how an approved partnership is structured and executed.
The program is intended for established conferences,
expos, trade associations, professional organizations,
and business events with commercially relevant audiences.
Qualification is based on audience quality, event scale,
decision-maker concentration, event market, timing,
sponsor and exhibitor profile, available partner
opportunities, and overall fit with BillboardMax.
Yes. Some qualified partnerships may be structured
entirely around an exchange of campaign support and
event partner benefits. Other opportunities may use
a campaign allocation, shared activation, referral
relationship, or combined structure. The recommended
format depends on the event, market, timing, inventory,
and value created for both parties.
An approved partnership may include campaign planning,
market research, billboard inventory review, creative
support, campaign management, digital billboard media,
vendor coordination, campaign tracking, and reporting.
The exact contribution is confirmed before campaign
work begins.
The event partner provides a defined combination of
promotional, sponsorship, access, content, branding,
meeting, exhibitor, or referral benefits. All agreed
benefits are listed in a concise written partnership
confirmation.
Eligible event partners can earn 5% of gross campaign
spend actually paid to BillboardMax by qualified referred
advertisers. The commission may apply to the advertiser’s
first campaign and eligible repeat campaigns while the
partner relationship remains active and the advertiser
remains attributed to the partner. Commission payments
are made after BillboardMax receives the applicable
campaign payment.
The event partner should introduce or register the
advertiser before the advertiser begins an active sales
conversation with BillboardMax. The standard initial
attribution window is 90 days from the documented
referral or introduction. Existing BillboardMax clients
and previously active BillboardMax opportunities are not
treated as new referrals.
No.
BillboardMax prefers privacy-compliant opportunities such as opt-in introductions, sponsor introductions, exhibitor introductions, badge scanning, hosted meetings, meeting-booking access, partner landing pages, and permission-based lead capture.
Any attendee or contact information must be handled according to the event’s privacy policy and applicable requirements.
Not always. A booth may be valuable for some events,
but it can be replaced by more useful opportunities
such as hosted meetings, sponsor introductions, executive
networking, a meeting table, an activation area, or
another agreed access benefit.
Billboard availability can change by market, vendor,
date, and campaign configuration. BillboardMax may
recommend comparable inventory, adjusted timing, a
different corridor, or another reasonable campaign
structure if the originally planned option becomes
unavailable. Final campaign activation remains subject
to inventory availability, creative approval, payment
requirements where applicable, vendor approval, and
campaign confirmation.
The parties will first attempt to reschedule the
campaign or apply the approved support to a replacement
date or event. If that is not practical, unused campaign
components and future obligations may be adjusted or
canceled according to the written partnership terms.
Yes.
Approved partnerships are confirmed through a concise written agreement or partnership confirmation covering contributions from each party, campaign scope, promotional benefits, referral compensation, dates and deadlines, brand usage, availability conditions, changes or cancellation, and reporting responsibilities.
The purpose of the agreement is to keep the partnership clear and easy to execute.
Start the conversation
Bring Us the Event. We Will Structure the Opportunity.
There is no long application form. Send a short email with the event details and current partnership opportunities.
- Event name and website
- Dates and location
- Expected attendance and audience description
- Sponsor and exhibitor profile
- Partnership or sponsorship deck
- Available partner opportunities
BillboardMax works with selected conferences, expos, associations, and business events where both organizations can create measurable commercial value.